For more than 30 years now, SALON, the international art magazine, has been enjoying success in Europe. Over 60% of readers earn an annual income of more than 500,000 EUR. The magazine reaches affluent and stylish people who are highly interested in luxury and lifestyle and can also afford them. Our readers tend to be inconspicuously affluent and have been familiar with style and aesthetics in their families for generations. or decades.
SALON reaches the core target group, of which 75% is 33 years of age or older, but which also includes a great number of young people who became acquainted with SALON as a collector’s piece through their parents. With its 192 pages, SALON is like a coffee table book and is printed on one of the most expensive and heaviest grades of paper available. The magazine is available in a German-English bilingual format in shops in eight countries for six month each and is also sent to the patrons of the Salzburg Festival. Moreover, hundreds of magazines are sent to art collectors and museum directors.
Readers take the time to read SALON and that is particularly interesting for advertisers, since advertisements in SALON are available for reading for a very long time. Readers contemplate the advertisements in peace and quiet, so they discover and take the contents to heart. SALON is not a magazine to be leafed through quickly, but rather a magazine to discover and experience in leisurely contemplation with a beautiful backdrop, which is perfect in today’s world with its hectic pace. It provides people with a magazine space where they can take a brief break, like going to the opera. In addition, the magazine is often collected by our readers, which means that advertisements garner attention repeatedly, include that of our readers’ family members and friends. The multiplication factor attains an average ratio of 4.5 to 1.
The magazine reaches members of management boards, company directors, influencers and opinion leaders in the fields of business, industry, commerce, culture, science and sports. 92% of the readers are very interested in lifestyle, art, culture, fashion, watches, jewellery, automobiles and travel. SALON readers are intellectual who live consciously and are very affluent.
